I heard a very interesting presentation this morning in regards to Information Technology (IT) and  specifically a company that could assist my business in that area.  The presentation was given by the very knowledgeable Paul LaFlamme, President of Centrend which provides technology results in a CEO's timeframe.  It cleared up a lot for me.  To read Paul's blog go to http://www.centrend.com/blogs/index.php.  Although the GiftingIndustry is fairly low-tech compared to others, in this day and age of internet shopping, if you aren't up to speed you are losing sales!  More on this topic later--If you want to know more about marketing on the internet for events, meeting and other crowd gathering events, you shoud know my friend Peter Caputa from WhizSpark.com.  Follow his blog at http://worcester.typepad.com/pc4media/